Dana Freker Doody owns and runs Inktide Solutions, LLC, a micro-agency opened in 2023 to help awesome clients generate greater revenue opportunities and heightened engagement. With two decades of experience in marketing communications, Dana offers extensive expertise in strategy planning & execution, content programming & creation, and community building online or in-person. She has been a leader in the trade show and events space since joining The Expo Group in 2001 after a career start at The Dallas Morning News. She is no stranger to technology, having headed up marcom for SaaS startup JUNO in 2021-23. Dana earned bachelor of arts degrees in journalism and in history from Southern Methodist University plus a fancy certificate in improv from the Dallas Comedy House.